New Study Reveals America’s Top Brands

Sylvia Powell
1 min readNov 3, 2024

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In a climate where many Americans look on big corporations with suspicion, it’s an impressive feat for a brand to have a positive reputation with the average customer. This loyalty and word-of-mouth marketing is priceless, but which brands have this power? A new study from Qualtrics shows us which brands have the highest approval according to the average American. Their infographic is based from data collected in the Axios Harris Poll 100. The poll is performed by asking Americans questions like which brans are most often on their minds, which brands they are familiar with, and how they would rate these brands.

The infographic shows us that this rating score was based on perception of character, culture, ethics, citizenship, trust, trajectory, vision, growth, and products & services. These brands received the highest scores:

  1. Nvidia
  2. 3M
  3. Fidelity Investments
  4. Sony
  5. Adidas
  6. USAA
  7. Honda Motor Company
  8. Patagonia
  9. Apple
  10. Samsung

Which brand is your top choice for best of 2024?

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